Ep 75 - Secret Sauce: Beating The Algorithm

Everybody’s trying to beat the algorithm. More views. More likes. More followers. More reach. But if you’re a working creative, there’s another algorithm that may matter a whole lot more. People.

Because when a producer needs a great camera operator, editor, audio person, director, designer, or crew member, they usually don’t start by asking who has the most followers. They ask somebody they trust: “Know a great ______?”

It’s not much different than needing work done around your house. Know a great plumber? Know a great electrician? Know a great painter? That’s the human algorithm.

In this episode of You Gotta Hear This!, Paul shares why your reputation may be more valuable than your reach—and how the way you work, the way you treat people, and the experience you create can keep your name moving from one conversation to another.

Because your brand isn’t what you think about you. It’s what other people think about you.

Key Insights: Why likes and views don’t tell the whole story. The difference between visibility and reputation. Why referrals still drive the production business. What it means when your reputation precedes you. Why how you make people feel matters. How to become the person people recommend when someone asks, “Know somebody great?”

Social media can help people discover you. But people help people trust you. And sometimes the best algorithm you can build isn’t online at all. It’s the network of people who are willing to say your name when you’re not in the room. That’s the Secret Sauce.

Connect with Paul at: paulstevenforrest.com